Motherboard giant Asustek entered LCD TV market

Published January 13th, 2006 in brands

With the launch of a 32-inch model (TLW32001) entered Asustek the local Taiwan market. Priced at NT$62,800 (US$1,889 / EUR 1560), the TLW32001 will enter the stored next week.

Targeting the high-end of the LCD TV market, Asustek will initially only sell its LCD TVs in the Taiwan market, with the company stating it has not yet decided when it will expand its sales to other regions.

The company aims to ship 800 units a month, said Benson Lin, general manager of Asustek’s Asia-Pacific sales and marketing division.

Using a Sharp TFT LCD TV panel, the TLW32001 features a resolution of 1366×768, a brightness of 500cd/m2 and a contrast ratio of 1200:1. The TV also has a 6ms response time and a viewing angle of 170 degrees, as well as including an HDMI (High Definition Media Interface).

Asustek stated it will expand its lineup into larger size applications in the first quarter of 2006, with a 42-inch LCD TV model. In addition, the company also aims to seek OEM business for its LCD TV business, according to company chairman and CEO Jonney Shih.